Imagine you wrote the world’s best email, but the subject line sucks. Your target audience doesn’t open the email, and you don’t get sales.
So it doesn’t matter how good your body copy is. If you write the best copy in the world, but your headline sucks, no one will read it.
David Ogilvy, one of the world’s greatest marketers and copywriters said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Most people spend way too little time on the headline, and way too much time on the body copy.
It should be the other way around.
You see, the whole point of the headline is to get people to read the first sentence… then the second… then the third… and so on.
And if your headline isn’t enticing enough to get the people to read that first sentence after the headline… you’ve lost them. And you’ve lost a ton of money.
So it’s important to get the headline right. But the problem is, most people try to be creative or inventive with their headlines. And they usually end up falling flat.
So why not take some of the best headlines in the history of marketing and copywriting… twist them to fit your target market, audience, product or service… and remove all the guesswork?
That’s what the best marketers and copywriters do.
And that’s why I put together this short headline swipe file for you. So you could spend less time trying to come up with a headline that works… and spend more time making money.
The instructions are simple. Fill in the blanks of any headline you like to fit whatever niche, industry, product, service, or audience you’re dealing with.
Now, the goal of this is NOT to just copy and paste headlines. It’s to look at these headlines and think about why they worked. Swipe the thinking behind them. Not just the words.
So let’s get started.
21 PROVEN FILL-IN-THE-BLANK HEADLINE FORMULAS
Formula #1: Who Else Wants A _____ with _____?
Eg: Who Else Wants A Whiter Wash With No Hard Work?
Formula #2: They Laughed When I ______ – But When ______…
Eg;They Laughed When I Sat Down At The Piano – But When I Started To Play…
Formula #3: Do You Make These Mistakes In ______?
Eg: Do You Make These Mistakes In English?
Formula #4: How To Get ______ Without ______!
Eg: How To Get Six Pack Abs Without Giving Up Junk Food Or Alcohol!
Formula #5: ______ Easy Ways To ______
Eg: 14 Easy Ways To Save $100 This Month
Formula #6: 7 Reasons Why ______!
Eg: 7 Reasons Why You Should Choose Pro Window Installers Over All The Others!
Formula #7: The Most Expensive ______ In The World, Yet Over ______ Buy It ______, Why?
Eg: The Most Expensive Magazine In The World, Yet Over 40,000 Businessmen Buy It Every Month, Why?
Formula #8: Discover How To Turn What You Already Know About ______ Into ______!
Eg: Discover How To Turn What You Already Know About your Work, Hobby, Or Personal Interests Into A Million Dollar Information Products Empire!
Formula #9: Right And Wrong ______ Methods – And Little Pointers That Will ______!
Eg: Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits!
Formula #10: Would You Like To ________?
Eg: Would You Like To Earn $40,000 A Day?
Formula #11: Caution: Don’t Let This ______ Make You Too ______!
Eg: Caution: Don’t Let This Program Make You Too Thin!
Formula #12: Double Your Money Back If This Isn’t The Best ______ You Ever ______!
Eg: Double Your Money Back If This Isn’t The Best Onion Soup You Ever Tasted!
Formula #13: How To Buy A ______ With ______ Down!
Eg: How To Buy A Chevrolet With $5 Down!
Formula #14: How I ______ In ______!
Eg: How I Improved My Memory In One Evening!
Formula #15: To People Who Want To ______ – But Can’t Get Started!
Eg: To People Who Want To Write – But Can’t Get Started!
Formula #16: How $7 Started Me On The Road To ______!
Eg: How $7 Started Me On The Road To $35,000 A Year!
Formula #17: The Amazing ______ Secret Of A ______ !
Eg: The Amazing Diet Secret Of A Desperate Housewife!
Formula #18: How To ______ At Any Age!
Eg: How To Collect Money From Social Security At Any Age!
Formula #19: WARNING! Don’t Even Think About ______ Until You Read This…
Eg: WARNING! Don’t Even Think About Using Any Natural Supplements Until You Read This…
Formula #20: You Don’t Have To Be ______ To ______!
Eg: You Don’t Have To Be Rich To Retire On A Guaranteed Income For Life!
Formula #21: If You Can ______ I’ll Show You How You Can ______!
Eg: If You Can Read And Write Simple English, I’ll Show You How You Can Make Real Money Selling Words!
